We’ve Moved on to Making Technology a Luxury Item…and That’s a Good Thing

We’ve Moved on to Making Technology a Luxury Item…and That’s a Good Thing

In the early days of computing, almost all the focus on new technology was to make it work better. The first home computers were hardly more than glorified calculators. These days, as chips have shrunk dramatically and flex circuit boards have improved, machines of every kind can be smaller, lighter, and provide amazing processing speed and memory. That means manufacturers can focus on the actual look and feel of the product rather than just its functionality.

Steve Jobs was a pioneer in this arena, offering up gorgeous Mac computers and laptops, the beautiful iPod, sleek iPhone, and now the covetous Apple watch. Of course, Apple isn’t the only player in the game. Microsoft is getting a lot of press attention with its new Surface laptop that comes with a fabric casing. When a writer from Verge interviewed Pete Kyriacou, Microsoft’s general manager of Surface Engineering, Kyriacou was quick to point out that the surface was a luxury item and needed to be cared for like an expensive purse, pair of shoes, or car.

Thanks in part to flex circuit boards, like those made by GC Aero, technology can be highly functional and beautiful at the same time.